We live in a society where some types of clothing can cost more than a mortgage. Why is that? Why do designer clothes typically cost so much, especially when they don’t look any better than a cheaper brand?
Your first assumption may be the materials. Perhaps the brand uses higher-end leather, suede, and fabric in order to give you the most quality product. While there is an element of truth to this, the clothes still cost much more than what they should be worth. So what’s causing this?
The truth is that designer clothes cost much because who they’re marketing for. They are not marketing their products towards the average Joe. Instead, they’re marketing towards the upper class. These people can be vane about their clothing, especially if their own claim to wealth is rich parents. To them, everything is a status symbol, including clothes. Spending thousands on a wardrobe is their way of flexing their muscles and showing how powerful they are.
For the poorer, they may want to save money and buy the clothing as well in order to get that status symbol. The products have a psychological impact, and people think that the more expensive clothes they wear, the more important they are.
So why do designer clothes cost so much? It’s because the companies know they have a market of people who will spend thousands just to make themselves feel better. Bottom line.
But just because rich people are doing it, it doesn’t mean you should. If you’re comfortable wearing clothes you bought from the thrift shop, keep wearing them! Changing your wardrobe and spending money you don’t have on clothes you don’t need won’t buy you happiness. But these things can:
• Donating your old clothes to charity.
• Buying cheaper clothes and saving your money to afford something you’ve dreamed about doing, like a vacation.
• Being comfortable as yourself.