7 Fashion Buzzwords that Make You Overspend
By: Brittany Powell
We all know certain words make us spend a little more money. They play marketing tricks on the mind. Advertisers know certain words make the shoppers more willing to splurge.
1. Made in _____
Certain cities or countries define fashion and couture, so the idea that we have these items in our closet prompts us to say yes to that wallet, purse, or those boots. Suddenly the perceived value has changed. In reality it can say made in Italy, but only have materials constructed there and the rest be outsourced to a Chinese factory. Some cities and countries even house Chinese run factories.
2. Vintage/ Retro
If something is vintage we think of when it was made or at minimum, an item made similarly to how it would have been in a bygone time. If you really want something "vintage" or "retro", you would come out better visiting a quality thrift store.
3. Hand-Made, -Stitched, -Embroidered
Handmade items are great, but tend to cost a bit more. They take more time for a smaller run. However, this means you won't likely have the same thing everyone else does.
If you truly want the bohemian look and feel to your wardrobe, odds are what is labeled as such in a department store will feel anything but once you wear these items in public. The best items to achieve a look that is bohemians and hippie like in influence will be to go off the beaten path. As far as chic, that comes from within and how we carry ourselves.
Very little in fashion is "authentic" or genuine. It is likely a blend or manipulated import. Research any item baring this label before purchasing. Truly authentic items will have proof in their packaging or website of their authenticity.
6. Denim/Selvedge/ ETC.
Most jean material related words have to do with the treatment of the material or the stitch. Do a bit of research or ask an informed associate of a denim only store before investing more than you think would be reasonable. If it sounds or feels too good to be true, it probably is.
The idea of exclusivity will always create intrinsic value where there may actually be no value at all.